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When it comes to building your audience, you need to have a platform. In today’s techy world the best way to do so is to have a quality website. But even after you have a website up and running, you will need to go on and find ways of improving your presence and bring more people in to hear your message.

This is done through online marketing.

However, this phrase is very broad and can mean many different things (and it does), but to help simplify things I created a video giving an overview of sources that come to your website through Organic and Paid means. [leadplayer_vid id="526F29C90CF48"]

Outline of Content

  • Organic
    • Content Creation
      • Blogging
      • Podcasting
      • Video
    • Social Media
    • Email
  • Paid
    • Social Media
      • Facebook
      • Twitter
      • Etc
    • AdWords
      • Display
      • Search
      • YouTube

This overview will provide a foundation of the many different things that we will be looking at in helping to spread our message and maximize the 168 hours every week.

One thing that will be important to have on your site is Google Analytics. This is a free system that tracks the visitors on your site and what they do. It is a must if you want to understand how to spread your message. You can sign up for it here.

As an online marketing strategist, I have found no better way to have your message shared 168 hours (opportunities) every single week, than to have a website. It works for you while you sleep.

Online marketing makes it more efficent and increases the value that it can bring.