In a world of many advertising platforms it can be confusing to understand what are the best advertising platforms that everyone can get access to.

In this episode of the podcast we answer that challenge so that regardless if you are a B2B or a B2C business you can confidently choose a paid online advertising that works for you.

Outline for The Show

Facebook

  1. All around the best platform to use.
  2. Interest targeting
  3. Custom Audiences
    1. Phone number
    2. Email List
    3. Pixel list
  4. Demographics
  5. Video Ads
  6. This is also where Instagram is as 

Google

  1. Search Ads
    1. Best direct response marketing available
    2. Ad Extensions
  2. Display Ads
    1. Remarketing
    2. Interest targeting
    3. Demographic Targeting
  3. Youtube
    1. Remarketing
    2. Interests
    3. Targeting specific channels
    4. Targeting specific videos

LinkedIn

  1. Business Targeting
  2. Group Targeting

Overall Importance For Online Advertising

  • Mobile is very important
  • Video continues to grow