Have you ever wanted to sell something, but was unsure how to do it?

You're not alone.

Often times many of us find ourselves feeling frustrated that we create something that we want to share with the world but no one seems to be paying attention. 

And when we look back at all of the energy and time (probably even money), we wonder if what we did was worthless...

I've been there before.

Even as a marketer sometimes I wondered how I was going to be able to sell things, but I listened to a man named Ray Edwards who truly helped provide me insight into how to sell things.

You see oftentimes we think that why something is not selling is because the product wasn't quite right, the business was bad, the economy was terrible, etc... ,but when in reality it was probably more of a message presentation problem, otherwise known as "copy".

Once I realized this and made changes in my ads, landing pages and such, I began to see how I was truly able to help my clients improve. 

And what once was thought to be a potentially failed product offering, started to drive leads quickly.

How I was able to make that change was using Ray Edwards P.A.S.T.O.R copywriting formula to help me.

P.A.S.T.O.R stands for

  • Problem or Pain
  • Amplify the Problem
  • Story, Star, and Solution
  • Testimonials
  • Offer 
  • Response

In this podcast, we highlight the benefits of how this formula can immensely help you and go through each of the steps to make it easy to understand.