When it comes to your advertising (especially paid), many times you can run into issues where it seems like your efforts just never produce the results you are looking for.

Stop Spending Money Targeting The Wrong People
Stop Spending Money Targeting The Wrong People

Many people tend to get frustrated and move on to a different strategy, but I want to challenge you on this idea.

Personally, I have had experience that optimizing poor performing campaigns can end up finding a breakthrough that leads to great results.

In this episode, I go through the different aspects to check in your campaigns to see if you can improve the performance of your advertising.

Things To Check

  • Negative keywords or excluding audiences
  • Device platform - Mobile? Desktop? Tablet?
  • Time of the day
  • Demographics
    • Income
    • Family status
    • Gender
    • Kids
    • Geography
    • Interests