In this episode, I answer the question of "should I be on all of the social media channels?"
This is a great business question, as many people struggle with the FOMO (Fear Of Missing Out).
A great example of this is when the relaunch of Myspace happened.
I personally updated my profile, but in all reality, that was not what I should have been focused on at the time.
My target audience was not on MySpace and it ended up being more of a distraction to me similar to what Facebook can be like today. I ended up losing momentum in a critical time of my life.
Ultimately, the launch of MySpace was kind of a flop in the end anyways.
4 Tips To Keep You On The Right Platform
Maybe you can relate.
You may even have a similar story to share where you ended up feeling like a specific social media platform ended up being a waste.
However, my hope is that you can avoid my mistake and choose the right platforms to reach and engage with your target audience.
Here are four steps to help get you started on choosing where to invest your time and resources.
- Identify what platform your target audience is on by researching.
- Send out a survey to your audience to understand what platforms they are on.
- Identify the platform that you enjoy using.
- Is it easy to schedule content on that social media platform.
Items Mentioned In The Show