094 - 5 Background Music Sites That Will Help Keep You Focused

094 - 5 Background Music Sites That Will Help Keep You Focused

 For many of us we suffer from some sort of Attention Deficit Disorder where we can get disctracted very easily.

5 Music Backgorund Sites That Help You Focus
5 Music Backgorund Sites That Help You Focus

So in a world where you need to focus get stuff done, becoming easily distracted is not a good trait to have.

Thankfully, I found 5 websites that can help you stay focused on what needs to get accomplished by using background music/noise to quiet your distracted mind.

This may sound completely crazy, but I have had many individuals thank me greatly for telling them about these websites.

  1. Brain.fm - The website is in Beta, but the creator behind asks you a series of questions that help create a playlist to help you focus for whatever mood you are in.
  2. rainymood.com - For those of us that like the sound of the rain (aka me), this is a website that plays the same rain track over and over again. However, it never gets old and if you continue to do work with it, you will begin to somehow just focus right away was soon as you hear the first raindrops coming down.
  3. Coffitivity.com - I do not use this site very much, but Coffitivity does a great job of providing tracks of a coffee shop background that come people truly prefer. If you work alone, sometimes it can be nice to get the noise of others around you even if you are just in your pj's sitting at the computer at 2 am.
  4. Noisli.com - I need to meet the founder of this site as they created a background nature music tool that allows you to mix your own personal nature sound. Want to hear the leaves blowing while also hearing the cracking of a fire, why not? Noisli can help you with that.
  5. Calm.com - This is maybe more of a relaxing, ambient music site, but at times when your day can get extremely crazy, this website can help you relax fro a little bit, before jumping into the grind again.
  6. FocusAtWill.com - This is one of my most relied background music tools as they have options for everyone. They truly embrace the science of creating the right tracks to help keep you focused, while understanding that it is not the same for everyone.

093 - Three Tips To Stay Connected With Your Spouse

093 - Three Tips To Stay Connected With Your Spouse

With it being February, I thought it would be fitting to do a quick podcast on som tips to help you stay connected to your spouse or significant other for that fact.

3 Tips To Stay Connected To Your Spouse
3 Tips To Stay Connected To Your Spouse

Often times when you are working hard at something, you can become distracted and your spouse/family may get left behind in some cases.

You may not be anywhere near becoming divorced, but without conscious awareness of how your mate feels, you may slowly start down that trajectory.

That isn't to say that you should never have fights, but taking precautions can truly payoff in the long run.

3 Tips To Help you Stay Connected

Although there are many more out there, here are 3 tips to help make sure that you spend time together.

  1. Block Off Your Calendar For Each Other. This is one of the best ways to allow you to say no to other things and to mentally focus on each other. My wife and I use a shared Google calendar to help with this process, just to make sure that we do not commit to something instead of each other.
  2. Schedule Date Night. Using the calendar concept in #1, make time to have some nights off with each other that are really just about having fun. Even if you are on a tight budget, you can still find ways to make this a possibility.
  3. Plan For Bigger Getaway's Together. Whether it is looking forward to a relaxing vacation far away in some tropical place or just having a weekend away together, making time for extended getaways for just the two of you is very important.

Ultimately, you need to make time for each other and utilizing some of these tips can greatly assist you in the process.

092 - What Is The Question You Must Have Answered Before You Start Marketing

092 - What Is The Question You Must Have Answered Before You Start Marketing

I'm going to get straight to the point today.

Today's episode content is very important.

What Does Success Look Like
What Does Success Look Like

I mean it. It's crazy important.

Before you start getting ready to start investing a ton of money and effort into marketing your business, you need to have this question answered,

"What Does Success Look Like"

Having this questioned answered will be extremely valuable.

It will save you money, time and a lot of effort.

So take some time to answer that question regardless if you are already marketing something or just about too.

It will help give you great clarity and a defined direction of what you want things to look like.

091 - What To Start Doing Right Away When Building Your Email List

091 - What To Start Doing Right Away When Building Your Email List

If I could go back in time I would tell myself to focus on growing my email list more and takeing better care of them.

Building An Email List
Building An Email List

Hindsight is always 20/20, but one of the best ways I could have taken better care of them was to be better at segmenting my list.

In this episode I talk through a specific strategy of utilizing hidden fields to help gather more information to be able to provide better value and to help in assisting with future sales.

The two platforms that I discuss heavily are Click Funnels and LeadPages.

090 - Fun Friday: A Quick Message of Thanks and Encouragement

090 - Fun Friday: A Quick Message of Thanks and Encouragement

But I wanted to say thank you to all of  the listeners as this was the first week where I published 5 podcast episodes.

A Message Of Thanks
A Message Of Thanks

It has been difficult, but also a ton of fun too.

But most of all I wanted to encourage you to work hard, but to also play hard.

I hope you take time yourself to do the same with your family and friends too.

Cheers, until next week.

- Peder

089 - 5 Sites That Will Help You Find And Design Amazing Images

089 - 5 Sites That Will Help You Find And Design Amazing Images

 When it comes to finding and designing pictures for either your blog or social media, it can be a real chore.

5 Free Design sites
5 Free Design sites

Even if you know design or photoshop, to me the process just takes too long to do.

Back in the day choosing a designing a picture would take hours. And I hated it.

I was spending my hours (opportunities) in life on designing a photo.... not cool.

Thankfully that has greatly changed within the last 6 months.

The Sites I Use

In today's episode I talk about 5 sites that will take a lot of headache out of your life especially if you struggle with photography and/or design.

The best part is that these sites are free or have a free version that you can use to download beautiful photos or add a touch of design to them that is quite amazing without having to know photoshop.

  • Stocksnap.io- This site pulls in images daily that you can use for free for all kinds of purposes including commercial. Additionally, you can create an account and favorite photos that you may want to use for other projects and have a place to gather them from.
  • Pexels.com- This is another free stock photography site that boasts 20 new high-quality photos every day. It has now become my other goto photography site and also has a "favorite" feature as well.
  • Canva.com - As I have already explained above, I do not know Photoshop. However, with Canva, you can edit images and add call-outs and other texts or layer images like you could in Photoshop, except you can do it for free. Kind of a selling point.
  • Relaythat.com - this is becoming one of my favorite site as it will create and size images for all sorts of social media platforms immediately with the click of one button. It is awesome. I highly, highly recommend you check them out.
  • Snappa.io - This s a design site that was made from Socksnap.io and like Canva it has some very cool editing features and ready to go sizes so that you can design your images knowing they will fit whatever platform you are wanting to design for. It is not my main image editor, but it might become one for those of you that are challenged with design like I am.

Honorable Mentions

088 - How To Stop Spending Money Targeting People Not Within Your Target Audience

088 - How To Stop Spending Money Targeting People Not Within Your Target Audience

 When it comes to your advertising (especially paid), many times you can run into issues where it seems like your efforts just never produce the results you are looking for.

Stop Spending Money Targeting The Wrong People
Stop Spending Money Targeting The Wrong People

Many people tend to get frustrated and move on to a different strategy, but I want to challenge you on this idea.

Personally, I have had experience that optimizing poor performing campaigns can end up finding a breakthrough that leads to great results.

In this episode, I go through the different aspects to check in your campaigns to see if you can improve the performance of your advertising.

Things To Check

  • Negative keywords or excluding audiences
  • Device platform - Mobile? Desktop? Tablet?
  • Time of the day
  • Demographics
    • Income
    • Family status
    • Gender
    • Kids
    • Geography
    • Interests

087 - Should You Be On All Of The Social Media Channels?

087 - Should You Be On All Of The Social Media Channels?

In this episode, I answer the question of "should I be on all of the social media channels?"

This is a great business question, as many people struggle with the FOMO (Fear Of Missing Out).

Should I be On All Of the Social Media Profiles #087
Should I be On All Of the Social Media Profiles #087

A great example of this is when the relaunch of Myspace happened.

I personally updated my profile, but in all reality, that was not what I should have been focused on at the time.

My target audience was not on MySpace and it ended up being more of a distraction to me similar to what Facebook can be like today. I ended up losing momentum in a critical time of my life.

Ultimately, the launch of MySpace was kind of a flop in the end anyways.

4 Tips To Keep You On The Right Platform

Maybe you can relate. 

You may even have a similar story to share where you ended up feeling like a specific social media platform ended up being a waste.

However, my hope is that you can avoid my mistake and choose the right platforms to reach and engage with your target audience.

Here are four steps to help get you started on choosing where to invest your time and resources.

  1. Identify what platform your target audience is on by researching.
  2. Send out a survey to your audience to understand what platforms they are on.
  3. Identify the platform that you enjoy using.
  4. Is it easy to schedule content on that social media platform.

Items Mentioned In The Show

086 - New Podcast Format for 2016

086 - New Podcast Format for 2016

In the past w months my wife and I have been processing a lot of things…

One of those is the fact that we are pregnant.

On top of that I have been getting over the shingles, which has caused our family to be separated from each other.

Then during the middle of all of that, we had a pipe burst, which has ushered in a bunch of complicated repairs that need to take place…..

The start Of Something New #086
The start Of Something New #086

It’s been a little crazy.

Moving Forward

However, through this process I have had some time to process how I want to move forward with 168 Opportunites.

The first thing that will be changing is the podcast structure.

I have come to realize that I need a way to be more consistent and yet provide value to others, therefore I will be producing my podcast in a question format.

This is a test, but it should allow me to plan and schedule my episodes better, which will benefit everyone in the end.

No doubt there will be kinks in the process, but I am determined to push through.

What Is Covered In This Episode

As part of my plan for producing content, I do believe that it would be very important to have an update on new strategies and tactics that have happened recently that could be very beneficial to small business owners in their marketing.

So to kick it all off, I want to take time to talk about two new developments that are worth mentioning.

  • Facebook Audience Optimization - This new feature will allow Facebook Pages to be able to target their posts better organically. In other words, you can now be more focused on the audience you want your Facebook posts to reach.
  • Facebook Lead Ads - Although Facebook Lead Ads are not new, an update was made so that business owners could use these ads targeting people on the Desktop and mobile devices. Additionally, marketers can add in a slide that helps explain to users what will happen when they sign up.

085 - How Square Can Help You Start Your Business - Review

085 - How Square Can Help You Start Your Business - Review

 As your business grows and you continually need to figure out how to accept payments from your customers, do not for get to look at Square.

The Power Of Square
The Power Of Square

Whether you need to accept credit card payments from someone in person and/or also keep track of other purchases that have been made, Square is a great mobile tool to "literally" have in your back pocket.

To give you an idea of its capabilities, here are some great examples of how it could be used.

  • It could be used at a trade show for selling your products of services
  • It could be used for selling your products after you have a speaking presentation
  • You can use the service to generate invoices for custom projects
  • and many more senarios.

In this epidode, I go through what are the features and benefits of using Square are for your business (did I say it was FREE).

Personally, this tool/mobile cash register has been an amazing help as Alison  (my wife) and I get her business off of the ground.

It was the first way we processed orders at a sidewalk arts show to process people's orders and test to see if we even had a serivce that people wanted.

I highly recommend you take a look at ther service, even if you are primarily someone who sells things directly online, in case you ever run into a situation where you wil be selling your services in some sort of in person setting.

Items Mentioned In This Episode

084 - Staying Positive and Quitting Trying

084 - Staying Positive and Quitting Trying

This is a very exciting episode for me as I am now halfway in my podcast recording to episode 168. This has been an amazing journey, but I have learned some lessons in the past 4 years that I need to work on.

Stay Positive Quit Trying
Stay Positive Quit Trying

Since this is a rather monumental episode (at least for me) I discuss how I have come to understand how I have struggled with the "trying" bug for the last 9 years of my life.

Maybe you know what I'm talking about.

You state that you will "try" to make that deadline or appointment, but in reality you have given yourself a way out.

Stating that you "will try" to do something allows you to internally provide yourself with an exit strategy.

You will often find yourself rationalizing skipping something because you said you would "try". After all you "did try".

However, at the end of the day it really is just a way for you to not commit to something.

This podcast episode discusses how you may need to quit "trying" and start actually "doing" instead.

Niching Down

Additionally, this episode marks me further niching down into helping couples with selling their products and spreading their message.

This has been something I have been working on figuring out ever since Podcast Movement this year and I am happy to say that it has been a culmination of things becoming clearer including the start of my wife's business Alison Aadahl Designs, which has already generated some good revenue for us. More on that to come.

After studying my listeners, I have realized that a majority of the ones I know are individuals that have a spouse and that are trying to figure out how to grow their brand.

And with my wife's business, it has even become more personal.

We are very excited for this as my wife and I will be able to work with each other in a new exciting way.

Other Mentions

168TV 001 - How To Use A Content Funnel For Your Business

168TV 001 - How To Use A Content Funnel For Your Business

How-To-Use-a-Content-Funnel.png

When it come to the content on your site, one thing that you may not fully realize is the value that it can bring to your brand. Many people know that creating content for your site is very important, but few understand how it can help you.

As a way to showcase this, I created this video to explain how you can use a content funnel as a way to help grow your list, build trust and eventually sell your services/products.

083 - WordPress vs Squarespace

083 - WordPress vs Squarespace

 If you have a looking to build a website or have had a WordPress website for a long time like me, you know that building a site can take a lot of time.

Squarespace Vs WordPress
Squarespace Vs WordPress

Recently, my wife needed to create a site for herself where she would be selling her artwork from. I had to pause and really think about her trying to figure out how to use the backend of a CMS system to update and create listings for her products.

At the end of the day, I chose Squarespace over WordPress for her.

This podcast walks through the benefits of both of these platforms and why I still use WordPress here and Squarespace for my wife.

Items Mentioned

082 - 10 Important Lessons Learned In 30 Years

082 - 10 Important Lessons Learned In 30 Years

Recently I left my 20’s behind and am now enjoying my first year in my 30’s.

10 Lesson Learned In 30 Years
10 Lesson Learned In 30 Years

Even though 30 years is a long time (and it is), I still realize that I have the majority of my life ahead of me, but I have learned some important lessons along the way.

I am not perfect in any of these lessons, but I know that there is great value in them.

Whether you are younger or older there are important truths from these lessons that will last a long time. My hope is that you are able to take something of value from them.

10 Lessons Learned In 30 Years

  1. Show Up
  2. Be Consistent In Your work And Family
  3. Relationships Do Matter
  4. Move On With Your Life
  5. Stay Positive
  6. Kids Do Change (almost) Everything
  7. Be A Voracious Content Consumer and Creator
  8. Exercise Consistently
  9. You Can do Anything, Just Not Everything
  10. Budget Your Time and Money

People Mentioned In The Show

081 - Why I Do What I Do (Updated)

081 - Why I Do What I Do (Updated)

I realize that it has been a while since I shared the story behind 168 Opportunities.

168 Opportunities Podcast
168 Opportunities Podcast

As more and more people have been finding out about me and/or meeting me in person, I thought it fitting to have an episode dedicated to explaining how all of this started.

Even if you know my story already, this is an episode that will challenge you to ask yourself “why am I doing what I am doing”.

I just going to leave it there and encourage you to listen to the podcast.

Overview Of The Podcast

  • The WHY behind 168 Opportunities
  • How 168 Opportunities started
  • Where life has taken me in the past 4 years
  • My goal for 168 Opportunities moving forward

People Mentioned In The Show

080 - 9 Steps To Start An amazing AdWords Search Campaign

080 - 9 Steps To Start An amazing AdWords Search Campaign

As a business owner, what if there was a way to have your message, product or brand directly show up in front of someone who was looking for a solution that you could solve?

9 Steps To Start An Amazing AdWords Search Campaign
9 Steps To Start An Amazing AdWords Search Campaign

Sounds like an awesome tool right?

Millions of times a day people are searching on Google for solutions to their problems.

If you think about it, you probably searched for something today.

The helpful part of this process is that you as a brand can have your products or services show up for Google searches that are relevant to what you offer.

Think about that.

You can have your brand directly show up for people looking for what you offer.

In this episode, I explain how to do this using Google’s advertising system AdWords in 9 steps.

Overview Of The Podcast

  • What is Google AdWords
  • What is Google AdWords Search
  • How to optimize your search campaigns
  • How to get free brand exposure

The 9 Steps

  1. Identify what you are selling
  2. Imagine your customer
  3. Identify specific targeting specifications
  4. Identify what keywords or keyword phrases your customers will be using
  5. Create campaign and ad groups
  6. Set bids
  7. Choose search match for keywords
  8. Identify negative keywords
  9. Turn on and optimize

Items Mentioned In The Show

079 - 9 Tips To Supercharge Your Email Productivity

079 - 9 Tips To Supercharge Your Email Productivity

 Have you ever found yourself overwhelmed by your email inbox?

9 Tips To Supercharge Your Email Productivity
9 Tips To Supercharge Your Email Productivity

Have you ever wished you could “undo” an email send?

Do you feel like you are subscribed to too many email subscriptions that your inbox is being taken over?

Then this podcast episode is for you.

Utilizing the power of the email service Gmail, we look at 9 tips to improve your email productivity.

Overview Of The Podcast

  • How to manage all of your email subscriptions
  • How to “undo send” in your Gmail account
  • How to schedule emails
  • What Mac desktop app to use with your Gmail account

Items Mentioned In The Show

077-7 Ways To Use Google Analytics To Grow Your Business

077-7 Ways To Use Google Analytics To Grow Your Business

When you are growing your brand, you want to know what is working and what isn’t?

Your website (which is a part of your brand) should be no different.

Using Google Analytics To Grow Your Business
Using Google Analytics To Grow Your Business

Thankfully, anyone can use Google Analytics on their website to measure what traffic is doing on their site.

One of the best part of Google Analytics is that it is free and no cost to anyone, however it is a bit complicated to navigate and understand for beginners.

Do not let that stop you from using it.

In this episode I explain 7 ways how you can use Google Analytics to better understand what your visitors are doing on your site and where they are coming from.

What is Discussed in the Podcast

  • How to set up Google Analytics
  • How to find where your website traffic is coming from
  • How to discover what content on your site is bringing in Google searches
  • How to see what websites are linking to you
  • And much more

Items Mentioned

Have a question for me to answer on the podcast? You can reach me here.

Thankful To Be Able To Write

Thankful To Be Able To Write

This week I have been getting over a nasty disease called foot, mouth and disease. In short it causes little blisters to spread all over your feet, mouth, hands and anywhere else it deems best. It has been a very interesting time.

So besides taking more time to rest than usual, I have made sure to go about finding things I am thankful for as a blogger.

Thankful To Be Able To Write

It is amazing to think of all of the possibilities we have as online writers. Never in the history of the internet has it been so easy to setup a blog.

Within no more tun 20 minutes the basics to having a your own domain name, and a self hosted WordPress can be setup.

Less than 20 minutes.

How crazy is that.

Even just 10 years ago with the internet in existence, having a blog was very complicated. I don't even know if the term "blog", even really existed.

But know, the barriers are down. You can build your own Platform now. You can make it look the way you want.

You can utilize video and podcasts as additional mediums to reach people with your message.

And social media allows you to discuss with others anywhere in the world.

The only problem is that the means to actually spreading your message and building your Platform requires hard work and time.

It requires commitment and consistency. It requires you to move forward even when you are sick.

These important traits are crucial to have a message that reaches others and one for which I struggle with daily.

But I am not a quitter, and neither are you.

So don't give up and keep producing content, even when you it is hard to do so.

Just think of all of the people who will have wished they stuck with it after how far you have come.

Video - Overview of Organic and Paid Online Marketing

Video - Overview of Organic and Paid Online Marketing

Overview-of-organic-and-Paid-Online-Marketing.png

When it comes to building your audience, you need to have a platform. In today’s techy world the best way to do so is to have a quality website. But even after you have a website up and running, you will need to go on and find ways of improving your presence and bring more people in to hear your message.

This is done through online marketing.

However, this phrase is very broad and can mean many different things (and it does), but to help simplify things I created a video giving an overview of sources that come to your website through Organic and Paid means. [leadplayer_vid id="526F29C90CF48"]

Outline of Content

  • Organic
    • Content Creation
      • Blogging
      • Podcasting
      • Video
    • Social Media
    • Email
  • Paid
    • Social Media
      • Facebook
      • Twitter
      • Etc
    • AdWords
      • Display
      • Search
      • YouTube

This overview will provide a foundation of the many different things that we will be looking at in helping to spread our message and maximize the 168 hours every week.

One thing that will be important to have on your site is Google Analytics. This is a free system that tracks the visitors on your site and what they do. It is a must if you want to understand how to spread your message. You can sign up for it here.

As an online marketing strategist, I have found no better way to have your message shared 168 hours (opportunities) every single week, than to have a website. It works for you while you sleep.

Online marketing makes it more efficent and increases the value that it can bring.