Facebook Starts Adding New Targeting Options
Recently, Mari Smith announced that she had a Boost option in her Facebook Group. This seems to be in Facebook’s testing phase, but if rolled out to all Facebook groups, it would significantly help brands and creators to be able to directly engage with their audience better.
Additionally, Facebook has rolled out new targeting for the tourism industry. Facebook now has a way to target people whose intent is to travel.
If you are in an industry affected by travel, we highly recommend you check out their announcement here.
YouTube is Changing Things
YouTube has announced two new changes coming to the platform.
The first is an update to Live Streaming which allows people to experience replays as if they were live. Not sure this will ever replace an actual webinar, but I do love YouTube adding this feature.
Additionally, Youtube is giving the Creator Studio a new look. Currently, some features are missing to the new look, but YouTube has stated they will continue to update the new interface.
AdWords Messenger Update
AdWords announced improved insights into their Messenger ads. This is a good reminder to try these types of ads, as 65% of users have stated that they would engage with businesses via text to learn more information and schedule appointments.